Service 02
Green Marketing
& Market Access
We turn environmental performance into market position, demand and revenue — with messages backed by real data.
What’s included
From performance to demand.
Sustainability creates value when the market can see it, understand it and trust it.
01
Market analysis & positioning
Trends, opportunities and positioning of circular products and services in target markets.
02
Credible green claims
Evidence-based messages grounded in measurement — no greenwashing.
03
Go-to-market
Demand generation, partnerships and launch plans for circular offerings.
04
CRM, MarTech & AI
Digital tools, automation and AI for visibility and better decisions.
05
Value calculators
Tools that show customers the economic and environmental benefit of circular choices.
06
Stakeholder engagement
Networks with public, private and local actors for shared value.
New rules for green claims
A “green” message needs proof.
The EU is tightening the rules on environmental advertising. For companies with real results, this is a chance to stand out.
What changes
Directive (EU) 2024/825 applies from 27 September 2026. It restricts generic environmental claims such as “eco-friendly” or “green” when they cannot be substantiated.
What it means for you
Packaging, advertising, websites and proposals must be backed by evidence. Vague messages become a legal and reputational risk.
How we help
We link your messages to measurement — circularity, environmental performance, ISO standards — so every claim is accurate and defensible.
Who it’s for
Communication that convinces.
Businesses
- Positioning circular products and services
- Reviewing and rewording green claims
- Sustainability and ESG communication strategy
- Digital visibility, CRM and demand generation
Public bodies
- Public awareness campaigns on recycling and reuse
- Communication for circular economy projects and funded programmes
- Engaging citizens and local stakeholders
- Training seminars and workshops
How we start
Three steps to get started.
01
Review
Mapping your current messages, channels and the data behind them.
02
Strategy
Positioning, key messages, target audiences and channels.
03
Implementation
Content, digital tools, campaigns and results measurement.
Are your green claims ready for the new rules?
We start with a short review of your claims and communication.