Green claims: what changes under Directive (EU) 2024/825
From 27 September 2026 the new rules of Directive (EU) 2024/825 on “empowering consumers for the green transition” apply across the European Union. Their aim is simple: to stop vague and unproven environmental claims, known as greenwashing. For companies with real results, this change is an opportunity. For those relying on generic “green” messages, it…